Often overlooked and underappreciated, adhesive labels can be found on many of the products we use each day. A quick survey of your refrigerator, medicine cabinet or garage will likely reveal adhesive labels of every conceivable size and shape.

While USPS statistics indicate that overall mail volumes peaked in 2006, direct mail as a marketing channel is alive and well. In fact, 68% of marketers surveyed by Keypoint Intelligence expect spending on direct mail to increase over the next two years – and rightly so. Generation Z consumers (those 25 years old or younger) respond favorably to direct mail precisely because it isn’t digital.

As you read this, promotional products are being created all over the world by countless manufacturers. However, there is a big difference in how those products are conceived and brought to market. A fast-growing community of promo suppliers is making “sustainable promo” a top priority.